![]() ![]() ReadyPipe came to me knowing that they had a problem with their product’s overall user experience, but unsure how to solve it.Because the product’s success hinged on it being easily understood by small businesses owners (who understand their businesses completely, but aren’t familiar with the jargon and complicated processes of online media buying), throughout our design process we tested our designs (both the user flows as well as the copywriting and branding) to ensure they made sense and resonated with small business owners. Though I brought my considerable experience in online monetization products to the design portion of the engagement (I led the DFP UX team at Google), I knew that wasn’t enough. We worked closely with the team at The Bridge Corporation to design a self-service ad buying platform.The second study was a broader study to understand larger questions about how the product was being used, and users’ mental models when they entered the product. ![]() To find answers, the Simpatico team built a prototype of the design and tested it using the cognitive walkthrough method with users recruited through. The first was a tactical study to understand whether a proposed design worked more effectively than a current implementation. I worked with Sapphire Digital on two separate research studies.To give you an idea of what a UX design consulting engagement might look like, here are a few recent project examples: The final deliverable is typically a report outlining the testing plan and methodology, raw videos from the study, distilled findings, and UX recommendations. I’m a big fan of , and would be happy to design and conduct a usability testing plan to help you understand whether your designs are working. I long ago lost count many years ago of how many cognitive walkthroughs I’ve facilitated. Usability TestingĪt Google, we were diligent and rigorous about testing designs with usability studies (typically task based cognitive walkthroughs, encouraging users to use the talk aloud protocol). Then, I’ll present to you a research plan outlining the methodology I propose to answer these (strategic or tactical) questions. I’m happy to work with you to understand your biggest questions about your product, and what hypotheses need testing. For more info about how I view UX design, check out my article, What is UX Design? User ResearchĪs companies build and iterate upon digital products’ design, it’s crucial on occasion to pause and assess how the designs are performing with real users. UI design involves the next level of fidelity (and more often, what people think of when they think of ‘design’): on-brand, polished looking screens, that of course map to the lower-fidelity deliverables. ![]() It is a process that involves a deep understanding of both the business objectives and the users’ frame of mind, and deliverables are often low-fidelity: site maps, flow diagrams, or wireframes. The former, UX design, involves understanding and internalizing users’ mental models (translation: users’ thought process of how something works in the real world), and designing the step-by-step process and flows of the interactions. I’ve always found the delineation between UX and UI design to be valid. The terms product design, UX design, and UI design are often used interchangeably, but I like the new-ish term “product design” to describe the designer who really understands all the pieces at play and designs for it: the business model, the user’s wants and desires, and how the product will be used. Services Offered Product DesignĪs I’ve progressed in my career, I’ve found myself increasingly passionate about getting to the heart of prospective and current clients’ businesses. If you’re looking for more information about the brands I’ve worked with or my life story, learn more about me. ![]()
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